Hongxing Stationery: "Specialized, Specialized and New" Becomes the New Engine of Transformation and Upgrading

16 2019.07

At the beginning of the year, the county eco-industrial high-quality development conference was held, the county party committee and the county government took out nearly 35 million yuan "big red packet", awards in the eco-industrial acreage, eco-industrial high-quality development of demonstration role in the field of leading contribution to the "business heroes". The company's "enterprise heroes".

Now half a year has passed these leading enterprises to develop how? Whether they have realized the "half-year red"?

A few days ago, the network sent a number of journalists to 8 in their respective fields are representative of the enterprise visit, all-round, three-dimensional display of the major enterprises of the stage-by-stage results. From now on, the network launched a "high-quality development of eco-industry" series of reports, focusing on the development of ecological industrial areas in our county.

"High-quality development of eco-industry" series of reports - specialized, special and new demonstration enterprises.

Halfway through 2019, in the production workshop of Zhejiang Hongxing Stationery Co., Ltd, the automatic production line is running at full power to produce pencils, a busy scene in front of us, all the staff are moving towards the production goal of "1.9 billion pencils a year" at full speed.

The production of 1.9 billion pencils a year, for the past Hongxing unattainable. 2000 Hongxing stationery production of the first batch of pencils, due to the backward technology production, resulting in difficult to find outlets, the annual output value of the long-term hovering in the more than 10 million yuan. "Classmates and friends to the company, will bring a handful of pencils as a companion gift to their family children to write, but many friends politely said that the quality of pencils is not good enough."

Ye Ming Shang, chairman of the board of directors of the company, still has a vivid memory of the beginning of the production of enterprises, product quality due to the product ate a lot of "closed doors". In order to get out of the dilemma, since 2008, Hongxing Stationery to increase investment in research and development to enhance the core competitiveness of products. Reduce the rate of "pole broken core" is to determine the writing performance of the "backbone". In order to do "specialized", do "fine" refill, Hongxing Stationery specializing in the formation of a technical team, the production equipment, processes, materials for a comprehensive study.  

The company's technology research and development department Li Jing told reporters that the glue is an important part of the solution to break the core of the rod. In order to find good quality, good effect of glue, technical personnel after many debugging glue material ratio, every three days for a test, after a year and a half of experiments, developed a special Hung Star pen glue. After two years of hard work, Hongxing Stationery has successfully realized that there is no broken core inside the ordinary HB pencil shaft, which is much higher than the relevant national standards.

While improving product quality, Hongxing Stationery also focuses on user experience. In order to reduce the difficulty of children's roll sharpening pencils, the enterprise technical team in the pencil plate softening on the repeated hammering, each test sample is a bag of plate, once the test fails to scrap all, for the enterprise is costly, but ultimately succeeded in reducing the roll sharpening resistance by 30%.

"Hongxing company in the future on the road will continue to aim at 'specialization, specialization and new', cultivate new growth points, the formation of new competitive advantages, so that Hongxing towards the world's most competitive pencil manufacturing enterprises."

Ten years of grinding a sword, hongxing stationery always adhere to the annual profit of 30% committed to automation, intelligent product manufacturing, independent research and development of special technology and equipment, "specialization, specialization and new" road wider and wider. It has been awarded the title of Top 100 Enterprises of Special Ability in China Light Industry, Zhejiang Province Hidden Champion Enterprise, Zhejiang Province Enterprise Technology Center and so on.

At present, it has mastered a number of independent research and development of intellectual property rights of pencil production, obtained 2 invention patents, 7 utility model patents, 3 appearance patents, and completed the transformation of a total of 18 achievements in the past three years, with an average of 6 achievements per year. 2018, Zhejiang Hongxing Stationery Co. Successfully rated as a provincial technology center, becoming a leader in the pencil manufacturing industry.