On October 19th, the 130th Canton Fair came to an end after 5 days. After three sessions of restarting the offline exhibition, this is a "reunion of old friends" party, but also provides a good opportunity to meet "new friends" and expand the "circle of friends".
Ideas determine the way out, and "extensive communication" connects inside and outside. For the first time, "China's first exhibition" themed on domestic and international double-cycle, its important role in connecting the domestic and international markets has become more prominent.
On the stage of this session of the Canton Fair, provincial and municipal authorities are paving the way and building bridges, as a good enterprise double-cycle road "guide"; many exhibitors strive to open up two markets, the use of two kinds of resources, the exhibition of the effectiveness of the results and wonderful, bursting out of trade and high-quality development of the strong kinetic energy. Whether it is a "gold standard" or a "century-old store", whether it is an "old Canton" or a "new face" with rich experience, all the exhibitors in the two lines of the trade fair have made great efforts to develop the two markets and utilize the two kinds of resources, which has given rise to the momentum of high-quality development of trade. "All of them are realizing self-innovation and breakthrough under the new pattern of double-line integration and double-cycle.
Targeting demand to create a pop-up
"We obviously feel the trend of more diversified domestic consumption scenarios and consumption upgrading, so we hope that the export share and domestic sales share will be half each in the future. This year's Canton Fair promotes the domestic and international double cycle, which brings great opportunities for our traditional foreign trade enterprises to expand the domestic market." The words of the person in charge of Jiangsu Rocky Wood Industry Co., Ltd. speak out the development ideas of many foreign trade enterprises.
The 130th Canton Fair, Rocky Wood brought the latest black technology products - graphene heating floor. Since the launch, many buyers have shown great interest in this floor, of which some domestic buyers have negotiated orders.
Rocky Wood is the first domestic cutting-edge science and technology materials graphene applied to the floor of the enterprise, in the products are exported to more than 40 countries and regions at the same time, the enterprise is also actively layout of the domestic market, the product has been more than 30 provinces, autonomous regions and cities across the country. The person in charge of the enterprise told reporters that the development of this product is to see the national coal to electricity policy under the vast domestic market space. "Graphene heating floor can realize 36V low electric drive heating, solve the problem of high cost of clean energy heating, to help realize the 'double carbon' goal provides a pragmatic program. At the same time, this product will be the floor and floor heating into one, dissolved the traditional heating program of the various shortcomings, has been authorized by a number of invention patents, the successful realization of the cross-border development of the floor and floor heating project."
As a major foreign trade province, Jiangsu to help exports to domestic sales as an important part of stabilizing foreign trade, expanding domestic demand, promote consumption, in terms of services, funds and other aspects of the introduction of 12 support measures, which covers the encouragement of foreign trade enterprises to docking domestic medium and high-end consumer demand, the use of industrial Internet platform resources to carry out personalization and customization, flexible production, etc., to enrich the supply of the domestic market from the production side, and to promote the consumption of upgrading and upgrading.
For enterprises to export to domestic sales standards, lack of channels and other difficulties, the Department of Commerce of Jiangsu Province introduced a series of pragmatic policies. For example, in the standard certification, the proposed streamlining and optimization of exports to domestic sales of products CCC certification procedures, shorten the certification time, compression of the number of certificates, reduce or waive the certification fee. At the same time to support the development of foreign trade enterprises, "the same line, the same standard, the same quality" product business, the production of domestic products against advanced international standards, to promote the convergence of domestic and international standards. In terms of expanding domestic circulation channels, the proposed online and offline double drive, support for exports to domestic sales products into shopping malls, supermarkets, into the neighborhood (pedestrian street), into the wholesale and other traditional channels, and support enterprises to carry out cloud docking, cloud exhibitors and cloud negotiation.
Driven by "quality", innovation "runs fast".
According to Zhejiang Liangyou Wood Co., Ltd. salesman preliminary estimates, the 130th Canton Fair to carry out three days, the company has received more than 40 domestic buyers and more than a dozen overseas buyers, with some of them reaching 1.2 million yuan of intentional turnover.
"There are a lot of domestic buyers consulted to join the store matters." The person in charge of the company told reporters that the effect of such an exhibition not only reached the previous expectations, but also to further consolidate the proportion of foreign markets, expanding the domestic market share added a few points of confidence.
Facing the unfavorable impact of the epidemic, Liangyou Wood Industry, by developing the whole industrial chain and taking the domestic and foreign products of the same model and the same quality and the same price as the driving force, is expanding the market and opening a new bureau. The quality of Liangyou's own brand "DaYiTree/ATree" flooring has been recognized by the world's three major environmental certification bodies. The formaldehyde emission of this product is less than 1/10 of the E0 standard, and it has passed a series of international and domestic authoritative certificates, such as CARB and EPA TSCA Title VI formaldehyde emission certification, U.S. FloorScore certification, Canada's FSC Forestry Certification, and China Environmental Labeling Product Certification.
The high standard of quality control has enabled Liangyou Wood to establish cooperative relationships with more than 243 sales organizations around the world; among the multi-layer solid wood flooring sold in China to the United States, the sales volume of Liangyou Wood has ranked the first place for more than ten consecutive years; at the same time, Liangyou Wood has been enhancing its strategic cooperation with domestic real estate companies to open up new channels of sales for domestic projects. At present, nearly 500 "Da Yi Shu" stores have been opened in large and medium-sized cities across the country.
In order to vigorously promote the enterprise exports to domestic sales, Zhejiang Province, the business sector to encourage domestic trade intention of the exhibitors in the Canton Fair to show "can be domestic sales" of novel products for domestic buyers to provide a variety of high-quality products, with the help of the Canton Fair platform to quickly match the docking, and fully develop the domestic market. At the same time actively guide the exhibitors in the circulation enterprise layout of the global market, speed up the circulation industry digitalization reform, with the help of Canton Fair open platform, promote the smooth switching of enterprises, and cultivate the integration of domestic and foreign trade enterprises.
Being a "guide" for the double-cycle of enterprises
At present, Ningbo has more than 20,000 enterprises with actual import and export records. The production stage of the unified internal and external standards increased costs, the rent of offline stores, labor costs, laying costs, online promotion fees, operating costs, platform commission fees, a brand new brand parachuted into the domestic market needs the process of ...... for the point of a wide range of small and medium-sized micro and medium-sized foreign trade enterprises, answering the question of the double cycle implies a greater strategic determination and Courage.
In order to be a good "guide" for enterprises to integrate into the double-cycle, Ningbo has taken a series of measures to encourage foreign trade enterprises to explore the domestic market and promote the integration of domestic and foreign trade.
Ningbo City actively organizes foreign trade enterprises to participate in online and offline Canton Fair, and takes the lead in Zhejiang Province to issue "Several Opinions on Encouraging Foreign Trade Enterprises to Exploit the Domestic Market and Promote the Integration of Domestic and Foreign Trade (for Trial Implementation)", which proposes to vigorously open up the domestic market, and strive for the creation of an advanced demonstration zone for the development of domestic and foreign trade integration. In order to support the implementation of the Opinions, the municipal financial co-ordination of various types of funds not less than 200 million yuan for foreign trade enterprises to develop the domestic market.
Based on the domestic cycle, domestic and international double cycle, focusing on higher quality development, intelligence, branding, high-end gradually become the "integration of domestic and foreign trade" mainstream. Ningbo supports enterprises to strengthen the construction of their own brands, promotes the implementation of the "same line, same standard, same quality" project, supports enterprises to expand domestic sales, encourages shopping malls and supermarkets to sell foreign products, supports enterprises to participate in professional exhibitions within the country, increases the support for organizing exhibitions, and effectively utilizes commercial carriers to promote domestic sales.
Nowadays, Ningbo's double-cycle policy is beginning to bear fruit. This year, Ningbo City, four new state-level foreign trade transformation and upgrading base, approved "Zhejiang export brand" 83, are ranked first in Zhejiang Province. Data from the Municipal Bureau of Statistics show that in the first half of this year, the city's industrial enterprises above designated size to achieve domestic sales output value of 829.42 billion yuan, an increase of 31.2%, an average growth of 10.7% over the two years.
Two-way cycle, paving the way for a beautiful road
Help build a new development pattern, textile and apparel enterprises to take positive action to increase domestic sales brand cultivation efforts, and strive to improve the level of product development and design, and actively build domestic sales team, make full use of e-commerce to expand marketing channels, boldly explore, with remarkable results.
As a stationery supplies for many years engaged in the manufacture and sale of well-known stationery enterprises, hongxing stationery in 2012 on the layout of the domestic market business, and in 2020 to start a new domestic brand development strategy, the main "hongxing" "Casimir" Vic Bear In 2020, it will launch a new brand development strategy for domestic sales, mainly operating brands such as "Hongxing", "Casimir" and "Vic Bear", and open the Hangzhou design and R&D center and brand operation center to accelerate the pace of brand transformation and upgrading, and plan to increase the proportion of domestic sales from the current 20% to 50% in 3-5 years.
Zhejiang Hongxing Stationery Co., Ltd. in recent years continue to increase investment in research and development and design, will carry out foreign trade business over the years the accumulation of Western aesthetic elements organically integrated into the R & D and design of domestic products. At the same time, the company to strengthen the combination of industry, academia and research, and Wenzhou University and China Academy of Art and other colleges and universities to establish a strategic partnership, the introduction of new product design concepts, improve the level of creative design, and really realize the creativity on the ground, so that the Hongxing products have more brand influence.
The company is also stationed in Tmall, Jingdong Mall, millet and other e-commerce platforms, and actively adopts a variety of flexible ways to expand marketing channels such as live with goods, heterogeneous alliances, micro-store, and so on, to open the brand awareness.